CEO Challenge

PRESS RELEASE July 11, 2018: Nutritionist and Author Challenges CEOs to Improve Employee Health and Save the Planet with One Solution

Nutritionist and author Gigi Carter is challenging CEOs to improve employee health while leaving a lighter carbon footprint by implementing a plant-based workplace. To emphasize the community-oriented spirit of this challenge, Ms. Carter will donate half of her book royalties to a non-profit charity of participating CEOs’ choosing. Below are the specific steps of the challenge:

  1. CEOs commit to reading or listening to the audiobook The Plant-Based Workplace: Add Profits, Engage Employees and Save the Planet.
  2. CEOs ask employees, managers, and leaders in their company this question: “Would you be interested in a solution that would both improve the health of our coworkers and reduce our environmental footprint?“
  3. For those who respond “yes,” CEOs then ask: “Would you be interested in being a part of a group that will read The Plant-Based Workplace and come up with a recommendation that could work for our company?“ For any paperback books purchased for employees, the author will donate 50% of royalty profits to the charity of the CEOs’ choosing.

“Companies have been on the forefront of many social and policy changes,” says Carter. “For example, most started providing employees with same-sex partner benefits long before gay marriage was legalized. I’m hoping businesses can be the driving force for making a dramatic shift to improving both human and planetary health with this one solution.”

Each section in The Plant-Based Workplace covers a key component of the plant-based food environment philosophy.  Carter first takes readers through the science of chronic diseases and environmental impacts of food choices.  She then makes the business case for the plant-based workplace and concludes with guidelines for on-site application.  By demonstrating not only her success in overcoming health barriers but also her wisdom concerning fiscal issues companies face, Carter challenges readers “to make it personal” and take the initiative to implement an ambitious change model, step-by-step.

To accept this challenge, contact Gigi Carter directly at or (601) 201-5486.

 PRNewswire Press Release: July 11, 2018

UPDATE July 13, 2018: WeWork announced it is taking meat off the menu for environmental reasons. “New research indicates that avoiding meat is one of the biggest things an individual can do to reduce their personal environmental impact,” said McKelvey in the memo, “even more than switching to a hybrid car.” Link to Bloomberg article.

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